CHALLENGE

The Hamburg-based office “luchterhandt & partner” supports complex urban development processes and acts as a connecting partner between cities, municipalities, and investors. This role, as well as the firm’s underlying mindset, needed to become more clearly and contemporarily visible externally. While the existing brand provided a solid foundation, it did not fully convey content and positioning in an accessible way across all areas. The challenge was to enhance clarity, structure, and comprehensibility for diverse target audiences.

RESULT

With the relaunch, “luchterhandt & partner” now presents itself with a clear and contemporary positioning. The website serves as the central communication and presentation tool, structuring content effectively and addressing different target groups in a targeted way. The refined design strengthens the perception of expertise and attitude, increases visibility, and supports the office in its role as a forward-looking partner.